As president of The Keyes Company, Florida’s largest independent brokerage, Christina Pappas leads a company that has been a beacon of innovation for nearly a century. Pappas’ leadership journey has been marked by a focus on finding solutions that streamline the real estate process for agents and homeowners alike. This commitment is evident in her decision to partner with HouseAmp, a service that allows sellers to maximize their home’s value without any upfront financial burden.
Pappas understands the delicate dance sellers perform—needing to sell to buy, often with limited funds for crucial home improvements. This lack of liquidity creates a frustrating bottleneck, preventing sellers from maximizing their property’s potential. That’s where HouseAmp steps in, offering a clever solution in the form of accessing a home’s existing equity to fund renovations, without requiring upfront payments.
“HouseAmp allows our REALTORS® to bring true value when walking into a listing presentation,” says Pappas. “Even something as simple as a paint job can change the buyer’s point of view on a property and where they make an offer.”
The flexibility of the HouseAmp platform allows sellers to take on projects of any size. Whether it’s professional staging or minor repairs, the program gives them the freedom to make impactful changes without being limited by rigid requirements. The accessible financing, which allows access to funds from a small amount up to $250,000, was a gamechanger for Keyes’ sellers.
For agents, HouseAmp provides strong support. “They provide our brokerage with webinars explaining how it works for sellers, how to pitch it, and why it’s beneficial. They become a partner to the brokerage,” says Pappas, noting that the collaboration includes marketing support, revenue share opportunities and agent training.
A trailblazer in the real estate realm, Pappas leads with more than just resources. “Leading with my heart has taught me to listen. Nobody cares how much you know until they know how much you care,” she says, emphasizing the importance of genuine connection. That spirit of giving back is equally vital. “Give to the world the best you have, and the best will come back to you,” is a principle that guides her every action.
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